SURVEY QUESTION:

If there’s one thing that’s been drummed incessantly into the heads of small business owners by the media, it’s the fact that they must embrace social media marketing.

However, does that pertain to executive recruiters, as well?

After all, while recruiters use LinkedIn to source for candidates, and they also advertise their jobs through Twitter and Facebook, how integral is social media to their overall marketing strategy?

Well, we decided to ask them!

We recently conducted a survey of Top Echelon Network recruiters by posting a question in the Members’ Area.

That question was as follows:

When it comes to marketing your firm’s services, how important is social media?

SURVEY RESULTS:

The choice of answers that were provided is listed below, along with the percentage of recruiters who selected each answer:

• Extremely important — 16.4%
• Somewhat important — 43.3%
• Not that important — 31.3%
• Social media is largely a waste of time — 9.0%

SURVEY ANALYSIS:

The results might be considered a little surprising, starting with the fact that only 16.4% of survey participants consider social media to be “extremely important.”  Another 43.3% did indicate that social media is “somewhat important” to their marketing efforts.

However, that’s a combined total of just 59.7%.  That means nearly 40% of recruiters are of the opinion that social media is “not that important” (31.3%) or “largely a waste of time” (9.0%).

These results would seem to indicate that recruiters are successfully marketing themselves without the help of social media.  Could they market themselves even more effectively WITH social media?  Maybe . . . but they don’t seem to think so.

FEEDBACK:

If you’re an executive recruiter, how important is social media to your marketing efforts?  With which of the answers listed above do you most closely associate?  Is social media overhyped . . . or is it an important tool with many benefits?

As promised, we have a NEW short survey for Network recruiters this week.  Last week, our survey was presented as the “Desk Assessment Survey.”

This week, we have the “Membership Assessment Survey.”

This one, as you might have guessed, is more geared toward your Top Echelon Network Membership.  We want to know your likes, as well as your dislikes.  However, once again, this is just a two-question survey.

While the two questions are open-ended questions (as opposed to multiple choice), the survey should still only take two to three minutes to complete.  In fact, it could quite possibly take even less time than that.

Below are the two questions that comprise the “Membership Assessment Survey”:

1. What do you like the most about your Top Echelon Network Membership?  This can be ANY aspect of your Membership, but ideally, it’s the aspect that you believe provides you (and your firm) with the most value.

2. What do you like least about your Top Echelon Network Membership?  This can be ANY aspect of your Membership, but ideally, it’s the aspect that you believe provides the least amount of value to you (and your firm).

As before, there will be a text box in which you can type your answers to these two questions.  Your answers can as long or as short as you would like them to be.  Some recruiters have written only a few words, while other recruiters have written paragraphs.

Click here to take our ‘Membership Assessment’ survey!

If you have any questions about this survey or about your Top Echelon Network Membership, you can contact me at 330.455.1433, x156 or via email at drea@topechelon.com.

At Top Echelon Network, we want to help you make more placements.  While we ARE a split placement Network, we want to help you make both split and non-split placements.

With that in mind, we encourage you to take our “Desk Assessment Survey.”  We sent out an email last week to every Network recruiter with a link to the survey.

While participation in the survey has been healthy to this point, there’s a chance you didn’t see the email in your inbox (or you—gasp!—ignored it).

In any case, keep in mind this is just a two-question survey that should take you no more than two or three minutes to complete.  Below are the two questions:

1. Throughout the placement process, there are a number of steps that lead to a completed placement.  To improve your effectiveness within the process, what specific areas could you use help with to improve your productivity, and ultimately, your billings?  These areas may include (but are not limited to) client development, marketing, sourcing, recruiting, administration, management, advertising, etc.  You can list as many as you’d like, and please be as specific as possible.

2. Are there specific areas within the placement process in which you excel and possess an expertise?  They may include (but are not limited to) client development, marketing, sourcing, managing recruiters, running an agency, advertising, etc.  You can list as many as you’d like, and please be as specific as possible.

As you might imagine, there will be a text box in which you can type your answers to these two questions.  Of course, your answers can as long or as short as you would like them to be.  So far, some recruiters have written only a few words, while other recruiters have written paragraphs.

Click here to take our ‘Desk Assessment’ survey!

We’ll be presenting more short surveys in the future, all of which will be designed to help serve you better as customers—in other words, designed to help you make more placements!

If you have any questions or comments, you can contact me at 330.455.1433, x156 or via email at drea@topechelon.com.