With the third quarter of the year rapidly coming to an end and the fourth quarter on the horizon (and right behind it, 2014!), this is a good time for recruiters to analyze the activity in their niche.
The activity in a recruiter’s niche is one of the factors influencing whether or not that recruiter finishes the year strong and carries a sizeable amount of momentum into the next year. It also might determine how much that recruiter works between now and the end of the year.
If they’re enjoying a good year, some recruiters take off nearly the entire month of December, at least in terms of sourcing and hard-core recruiting.
We recently conducted a survey of Top Echelon Network recruiters by posting a question in the Members’ Area.
That question was as follows:
How would you describe the activity in your niche right now?
The choice of answers that were provided is listed below, along with the percentage of recruiters who selected each answer:
- Red hot! — 16.9%
- Heating up fast! — 31.2%
- Eh, lukewarm — 44.2%
- Not that hot — 6.5%
- Pretty much ice cold — 1.3%
Okay, first the good news: 16.9% of survey participants indicated that the activity level in their niche is “Red hot!” and another 31.2% answered “Heating up fast!” Put those together, and you’ve got nearly half of recruiters enjoying a heightened level of activity.
However, another 44.2% chose “Eh, lukewarm” as their answer, and another 6.5% indicated that their niche is “Not that hot.” Thankfully, only 1.3% of respondents are of the opinion that their niche is “Pretty much ice cold.”
So as you can see, the answers are all over the place, which pretty much reflects what’s happening in the economy overall—some areas are hot, some are lukewarm, and some are not.
How would you characterize the activity in your niche right now? With one of the choices listed above, or do you have your own way to describe that activity? Will you be taking the whole month of December off this year . . . or can you just not afford to do that?