How Important is a Website to Recruiting Success?

Last week, we explored how important social media is to recruiting success. (At least, as far as members of Top Echelon’s split fee recruiting network are concerned.)

This week, we’re turning our attention to recruitment websites. How important are they to recruiting success? Once again, we’re turning to the members of our split network for answers.

Those members gave us their answers in response to a recent poll that we conducted in the Members’ Area. The question associated with that poll was as follows:

How important is a website to a recruiting firm’s success?

The choice of answers that we provided is listed below, along with the percentage of Network recruiters that selected each one:

  • Very important — 49.6%
  • Somewhat important — 38.9%
  • Neither important nor unimportant — 8.8%
  • Ultimately not important at all — 2.7%

A nearly 90% recruiting success rate!

As with last week’s poll, the results of this poll are rather clear cut. The vast majority of participants believe that a website is important to some degree.

Specifically, nearly half of them (49.6%) believe that websites are “very important” to recruiting success. Another 28.9% are of the opinion that recruitment company websites are “somewhat important.” Put those two percentages together, and you have 88.5%. That’s nearly 9 out of 10 recruiters who believe that a website is important to one degree or another.

Then there are the rest. That includes the 8.8% that chose “neither important nor unimportant” as their answer. And then there’s the 2.7% that believe websites are “ultimately not important at all.”

Websites have become more crucial to recruiting success with each passing year. That’s a testament to the influence that technology continues to have on the profession. Much like social media, perhaps one day ALL recruiters will believe that websites are important to their success.

And more than likely, when that day comes, ALL recruiting agencies will have a website.

If you want to experience more success in Top Echelon’s recruiting network and make more split placements, then contact Director of Network Operations Drea Codispoti, CPC/CERS. You can do so by calling 330.455.1433, x156 or by sending an email to

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