75% of Preferred Members Use the Network for Recruiter Marketing

RECRUITER POLL QUESTION:

We recently conducted a poll of Top Echelon Network recruiters by posting a question in the Members’ Area.

That question was as follows:

Do you use the Network in your recruiter marketing message to clients and/or candidates?

POLL RESULTS:

The choice of answers that we provided is listed below, along with the percentage of recruiters that selected each one:

• Yes, with clients only — 4.3%
• Yes, with candidates only — 7.3%
• Yes, with both clients and candidates — 63.8%
• No, I do not. — 24.6%

ANALYSIS:

The majority of recruiters participating in the poll use the Network when marketing to both clients and candidates (63.8%).  Not only that, but a smaller number use it to market to candidates only (7.3%) and to clients only (4.3%).

Those percentages together add up to more than three-fourths of the Members in the poll (75.4%).

On the flip side of the coin, nearly one-fourth of the recruiters participating in the poll (24.6%) indicated that they don’t use the Network in their marketing message to either clients or candidates.

CONCLUSION:

For many recruiters, having access to the resources of over 1,000 other recruiters across the country is a selling point when marketing their services to clients and candidates.  That’s why we at Top Echelon encourage our Preferred Members to do just that:

• Talk about the Network during marketing calls.
• Include the benefits of your Network Membership on your firm’s website.
• Mention the Network in your email and newsletter correspondence.

For more ideas about how YOU can use your Top Echelon Network Membership to brand your firm and to sell its services more effectively, contact Director of Network Operations Drea Codispoti, CERS at 330.455.1433, x156.