Video: ‘5 Messaging Mistakes You Must Fix TODAY’

Top Echelon offers a free monthly webinar as part of its Expert Recruiter Coaching Series.

These webinars touch upon a variety of recruiter-related topics. These topics deal with both job candidates and clients. As always, our goal with these webinars is to help professional recruiters and executive search consultants just like YOU make more placements.

We record these webinars for those recruiters who can’t attend the live presentation, and we’re now pleased to offer the video from our most recent webinar by Executive Coach and Sales Performance Trainer Henna Pryor.

The title of that webinar (and corresponding training video) is “5 Messaging Mistakes You Must Fix TODAY in Your Staffing Business.”

Below is the official description for this training video:

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The data doesn’t lie: In 2021, over 90% of professionals screened their phone calls and didn’t pick up an unknown number. Worse, 96% of people now find phone calls disruptive.

Communication has changed and sales messaging matters more than ever before. Your team’s written (and recorded) communications are your most powerful tool to create sales and positive change in your business. A single, properly-worded message has the power to close a deal, attract a new candidate or client, and increase your visibility.

Good sales messaging is no longer a “nice to have” in the sales process, it’s a NON-NEGOTIABLE—the entire recruiting and sales process cannot start without it. Bad messaging kills your sales. Good messaging makes you big money in your staffing business.

In the next webinar in Top Echelon’s Expert Recruiter Coaching Series, Executive Coach and Sales Performance Trainer Henna Pryor will answer the question, “Are you making these five deal-killing writing mistakes in your staffing communications?”

  1. You sound like a robot.
  2. Your writing is too self-centered.
  3. You focus on features, not benefits.
  4. Subject lines are an afterthought.
  5. You don’t begin with the end in mind.

Top passive candidates are more difficult to contact and engage than ever before. So watch this video and discover the “5 Messaging Mistakes You Must Fix TODAY in Your Staffing Business”!

Watch this FREE training video!

Recorded versions of our Expert Recruiter Coaching Series webinars are posted on our website as free online recruitment training courses in the Top Echelon Recruiter Training Library.

Keep an eye out for the next free webinar in our Expert Recruiter Coaching Series!

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