The Biggest Website Mistake Recruiters Don’t Know They’re Making

'Top Echelon TV'What’s the biggest website mistake that recruiters don’t know they’re even making?  In this episode of “Top Echelon TV,” Internet Strategies Manager Todd Bossler and Communications Coordinator Matt Deutsch discuss “WIIFM.”

No—don’t bless us, we didn’t sneeze.  “WIIFM” stands for “What’s In It For Me,” and when it comes to the candidates and hiring managers who visit your recruiting website, all they really care about is what’s in it for them.

Does your recruiting firm’s website keep “WIIFM” in mind?  Do candidates and hiring authorities know “what’s in it for them” when they visit your website?  It’s always a good idea to perform an audit of your site in an effort to improve its effectiveness and the experience that it provides for visitors.

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