There’s a good chance that you already know that Top Echelon has partnered with Recruiters Websites.

You may also know that you can receive a FREE website audit from Recruiters Websites because of our partnership.

But did you know that you can now save $1,500 when you purchase a digital marketing bundle?

These digital marketing bundles are designed to:

• Boost your online visibility
• Extend your reach
• Convert leads into clients without the hassle

And there are three reasons why you should outsource your marketing efforts in 2024:

#1—You can tap into specialized expertise.

Marketing is a dynamic field that encompasses various channels, strategies, and ever-evolving trends. By outsourcing your efforts to Recruiters Websites, you can gain access to individuals with in-depth knowledge and experience in crafting effective marketing campaigns. These specialists understand the intricacies of digital marketing, content creation, and brand positioning, ensuring that your message reaches the right audience in the most impactful way.

#2—Outsourcing provides scalability and flexibility.

Outsourcing your marketing efforts also allows you to scale your marketing initiatives up or down based upon your current needs. Whether it’s launching a comprehensive digital campaign, revamping the website, or implementing targeted social media strategies, outsourcing ensures that you can adapt to market demands without the constraints of an in-house team. This flexibility is particularly valuable for small or growing recruiting agencies that may not have the resources to maintain a full-time marketing staff.

#3—You can simply focus on recruiting!

Recruiting is what you do best and recruiting is how you make money! Focus on it. Don’t focus on marketing stuff that takes away from making placements. You probably agree that this one is the most important reason of the three. After all, placements are not going to make themselves. (Although what a wonderful world it would be if that was the case.)

By outsourcing your marketing efforts to Recruiters Websites, you can redirect your time and energy towards what you do best—connecting talent with opportunities. This can help you enhance overall efficiency, which can further allow you to concentrate on delivering exceptional service to clients and candidates, ultimately driving business growth.

For more information, click the link below:

Yes, I want more information!

We’ll be publishing more blog posts regarding best practices for your recruiting agency’s website throughout all of 2024, so keep an eye out for those.

And also check The Pinnacle Newsletter Blog for announcements regarding more partnerships between Top Echelon and other top products and services in the recruiting and staffing industry!

We all want the same things . . .

• Have great relationships
• Make more placements
• Help our trading partners
• Make more money
• The end of “reality” TV shows
• World peace . . . if you are a Miss America contestant

But it takes work to get these great things. It takes work to get anything that is worthwhile. If there is no value set to anything, it in turn has NO value.

Our basic tendency is to “want” to do the right thing, but sometimes we just can’t rise up a bit to get what needs to get done . . . DONE!

Follow up and follow through

This rings true in split partner relationships. You ask for help on a job order. You post the job on Top Echelon Network. Then you call a few partners or they contact you for help and this wonderful conversations occurs. This is going to be great!

“They really qualified the job wonderfully, and I can’t wait to get candidates from them . . .”

One of three things happens:

1.) They call/email you back shortly and say, “Here are the candidates who are great matches according to our conversation.” You move forward together, and before you know it, the Completed Placement Form is being filed.

2.) They call/email you back shortly and present the candidates who are great matches, and you never respond to them.

3.) They don’t call/email or smoke signal you at all after you had this great conversation about the job . . . WHAT?

You ask yourself, “What did I miss? What just happened? Where is my return call, email, smoke signal, etc.?”

The truth is that we are ALL busy: you, your Top Echelon split network partners, and your clients. No one is an exception.

We all have to be better at the “follow through.” It’s a vital dynamic in any business partnership. The lack of follow through in any relationship always leaves something on the table or an opportunity left behind.

Do you call your clients back?

Take a moment and respond to your split recruiting partners as you would your clients. You DO call your clients back, don’t you?

Your split partners are no different. In fact, you should treat them better than your clients. They are “in the trenches” with you, day after day and week after week.

Your client of 10 years may disappear tomorrow (especially in these uncertain times), but your TE partners will be always be here. Unless, that is, you treat them as an annoyance or a bother to the things that you really thought were important at the time.

You know it’s the right thing to do, so why do you not follow through? Too busy? That’s a poor excuse, and you are better than that. That statement equates to “My dog ate my homework.”

Excuses be gone!

When your partners reach out to you, CALL THEM BACK! See that thing on your desk called a phone? PICK IT UP!

If you have any questions about this blog post or your Top Echelon recruiting network membership, please contact me.

You can do so by sending an email to drea@topechelon.com.

Top Echelon offers a free monthly webinar as part of its Expert Recruiter Coaching Series.

These webinars touch upon a variety of recruiter-related topics. These topics deal with both job candidates and clients. As always, our goal with these webinars is to help professional recruiters and executive search consultants just like YOU make more placements.

We record these webinars for recruiters who can’t attend the live presentation, and we’re now pleased to offer the video from our most recent webinar by Rob Mosley of Next Level Exchange.

The title of that webinar (and corresponding training video) is “The Core Four Critical Skills for 2024.”

Below is the official description for this training video:

— — —

No matter how successful you were in 2023, how can you make 2024 the best year EVER on your recruiting desk? By incorporating these four critical skills that are the engine of the search and staffing industry: Insight, Inquire, Inspire, and Invest. But what, exactly, does that mean?

Rob Mosley

Find out the answer by watching the first Top Echelon Expert Recruiter Coaching Series webinar video of the new year, as Rob Mosley of Next Level Exchange covers these critical skills. Specifically, Rob will explore these skills in a practical application to your everyday tasks to ensure that you differentiate yourself from others in the marketplace. In fact, you’ll be able to more effectively weave these skills into every conversation to ensure optimal communication and more positive outcomes for clients, candidates, and YOU!

• INSIGHT: Preparing for and seeing through a situation or conversation beyond the obvious.
• INQUIRE: Qualifying questions to further your insight, which is about WHAT, HOW, and WHY we ask.
• INSPIRE: Critical sound bites and positioning your value is now more important than ever before.
• INVEST: Every conversation should always have action items that require mutual investment and commitment.

Give yourself an edge on the competition in the new year by watching this video for “Four Critical Client/Candidate Skills for 2024”!

Watch this FREE training video!

 — — —

Recorded versions of our Expert Recruiter Coaching Series of webinars are posted on our website as free online recruitment training courses in the Top Echelon Recruiter Training Library.

Keep an eye out for the next free webinar in our Expert Recruiter Coaching Series!