The Importance of Recruiter Branding in TE

You’ve probably heard of recruiter branding as it pertains to branding yourself to clients and candidates.

But what about as it pertains to . . . other recruiters?

Well, if you’re a member of Top Echelon Network, then recruiter branding is integral in your efforts to make more split placements and generate more revenue for your agency. That’s because how you brand yourself to other recruiters largely dictates whether or not those recruiters want to work with you again.

Below are five ways to brand yourself in a positive fashion within TE:

#1—Communicate well and often.

Communication is one of The Four Pillars of Top Echelon’s recruiting network. When you adhere to the Pillars, you brand yourself in a positive fashion with other members.

Nobody likes to work with somebody who doesn’t communicate well. It can become an exercise in frustration.

#2—Respond quickly.

Not only should you respond, but you should also respond quickly. You’ve heard the phrase “Time is money” before. Top Echelon Network recruiters want to make money.

You want to make money. So respond to them so that everybody can make money!

#3—Be thoroughly professional.

Recruiters respect other recruiters who are professional throughout the recruitment process. This means remaining calm and not letting your emotions get the best of you, no matter what happens.

People want to work with other people who relieve stress, not create stress.

#4—Present qualified candidates.

It’s a candidates’ market, so it’s all about the candidates. It doesn’t matter how many job orders you have. You can’t cash placements checks until you fill said job orders with candidates. Neither can your split recruiting partners.

So present those qualified candidates in a professional way, being sure to communicate well and often. (See how this works?)

#5—Work the way your trading partner works.

Every recruiter works their desk differently. They work the placement process differently. They’re used to a certain ebb-and-flow.

So if you can make simple adjustments to how your trading partner likes to work, then you’ll increase your combined chances for both a successful placement and a positive experience leading up to that placement.

The overriding goal is a great experience for all involved. (Well, you want a placement fee, first and foremost, but that almost goes without saying.)

When you provide a great experience for another recruiter in a split placement situation, then the other recruiter will want to work with you again.

For more information about recruiter branding and your Network membership, please contact me. You can do so by calling 330.595.1742 or emailing

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