4 Types of Job Seeker Content for Your Website
Just as important as the style and design of your website is the content that’s within it.
Once you’ve identified your target audience, the content should be tailored to their particular interests. That means you’ll have a section on your site devoted to job seekers and a section devoted to companies. (Unless, of course, you’re strictly an importer or an exporter. Then you don’t need to pay attention to one half of that equation.)
Job seekers are the visitors you want coming back to your site over and over and over again. In other words, you want to make your site “sticky.” In order to accomplish that, though, you’ll have to offer a lot in the way of content.
Below are four main types of job seeker content for your recruiting firm’s website:
1. Career-Related Articles
Jobs seekers want to know how to manage their career and how to advance up the ladder to reach their goals.
Providing these types of articles not only gives them what they need, but it also positions you as a “career consultant.” If they have specific questions, they’ll be more likely to ask you.
2. Industry-Related Articles
These are still useful, but not quite as important as the career-related articles. Anything regarding the current state of the industry or future trends would be preferable.
3. Hot Jobs
Some recruiters’ websites—including those that have Top Echelon’s Careers Page (wink, wink)—allow job seekers to view the jobs that the recruiters are currently working.
This often represents the number-one reason that job seekers return to a recruiter’s site over and over again. They want to see if there are any new jobs available. As you might have guessed, this functionality is highly recommended for your firm’s site.
To maximize your site’s effectiveness, there needs to be more than one form of interactivity. Polls or surveys can be that form.
- Website design and development
- Marketing strategy
- Digital and traditional advertising
- Copywriting and editorial content
- Search engine optimization (SEO) and management
- API and application integrations
All of these services, of course, are designed to attract potential clients and candidates and are optimized for search engines to maximize your recruiting agency’s online presence. The new year will be here before you know it, so this is a great time to consider making changes to your agency’s website, whether those are small changes or a complete overhaul.
The good news is that because of our partnership with Recruiters Websites, you can receive a free audit and evaluation of your site and also receive a quote for services! Just click this link to request all three:
We’ll be publishing more blog posts regarding best practices for your recruiting agency’s website before the end of the year, so keep an eye out for those.
And also check The Pinnacle Newsletter Blog for announcements regarding more partnerships between Top Echelon and other top products and services in the recruiting and staffing industry!