4 Types of Company Content for Your Firm’s Website
In a previous blog post, we examined the type of content that would be best for attracting job seekers to a recruiter’s website. Now we’ll take a look at the company side of the equation.
As a general rule, job seekers are more prone to visit a recruiter’s site over and over than hiring managers are (simply because the job seekers are usually more motivated . . . to find a new job!) However, that doesn’t mean you can’t attract hiring managers and keep their attention.
Below are four types of company content for your recruiting firm’s website:
1. Management-related articles
Like the career-related articles, hiring authorities find these useful, especially if they contain timely subject matter and topics. Most likely, these people have heard all of the basics management techniques and tips.
So “Wow!” them with something intriguing and informative, and they’ll be back for more.
2. Industry-related articles
Once again, these aren’t as important, but they can still provide value and contribute to the “stickiness” of your site.
This might entail conducting research or hiring a part-time employee or freelancer to produce the content for you.
3. Hot job seekers
Just like job seekers can view hot jobs, hiring managers and company officials can view job seekers who are interested in making a move.
Of course, the contact information of these job seekers will be blinded. If a hiring manager finds somebody they like, they’ll have to contact you. (Score!)
4. Polls and/or surveys
Once again, a little interactivity wouldn’t hurt, and polls and surveys represents ways in which to achieve this.
Regardless of whether you have company content, job seeker content, or both, the most important thing to remember about content is that some aspect of it must change on a regular basis.
This doesn’t mean you have to continually re-write the information for your individual pages. It means that people visit websites more often if they know that there’s going to be fresh content provided on a timely and consistent basis.
And once again, we have good news! The good news is that because of our partnership with Recruiters Websites, you can receive a free audit and evaluation of your site and also receive a quote for services! Just click this link to request all three:
I want my free audit, evaluation, and quote!
We’ll be publishing more blog posts regarding best practices for your recruiting agency’s website before the end of the year, so keep an eye out for those.
And also check The Pinnacle Newsletter Blog for announcements regarding more partnerships between Top Echelon and other top products and services in the recruiting and staffing industry!
